top of page
MELISSA DESTEFANO
Let me rewrite that for you.
student work
THE PROBLEM
Young renters aren't purchasing renters insurance because they don't see it as a necessity.
OBJECTIVE
Get young renters (18-26) to buy renters insurance from State Farm.
KEY MESSAGE
Continue to take charge of your life and purchase State Farm renters insurance to protect yourself from potential loss.
PRINT CAMPAIGN
Concept & copy: Melissa DeStefano | Art Direction: Hannah Baker
bottom of page