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THE PROBLEM

Young renters aren't purchasing renters insurance because they don't see it as a necessity. 

OBJECTIVE

Get young renters (18-26) to buy renters insurance from State Farm. 

KEY MESSAGE

Continue to take charge of your life and purchase State Farm renters insurance to protect yourself from potential loss.

PRINT CAMPAIGN

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Concept & copy: Melissa DeStefano | Art Direction: Hannah Baker

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