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MELISSA DESTEFANO
creative copywriter
M&M'S Taste Appeal
We know M&M'S are dreamy, but how do we remind consumers just how great they taste?
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With sexy macro animations and drool-worthy radio ads.
6" bumpers





Radio ads
Chocolate M&M'S 15"
00:00 / 00:15
Peanut M&M'S 15"
00:00 / 00:15
Peanut & Chocolate 30"
00:00 / 00:30
Credits
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CGI
Creative director: James Fernandes
Art direction: Andrea Rambert
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6" assets & radio
Creative director: James Fernandes
Creative & art direction: Andrea Rambert
Creative & copywriting: Melissa DeStefano
Design: Ralph Pedersen
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