student work

THE PROBLEM

People don't see a link between large-scale solutions and individual actions when it comes to sustainability.

OBJECTIVE

Advertise the power of a sustainable lifestyle to young adults (15-25).

KEY MESSAGE

Small actions can create meaningful change and have a big impact on the environment.

PRINT & SOCIAL CAMPAIGN

Instagram Carousel Ad

Concept & copy: Melissa DeStefano, Krissie Dempsey |

Concept & art direction: Camryn Pisano, Alex Paterson-Jones