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student work

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THE PROBLEM

People don't see a link between large-scale solutions and individual actions when it comes to sustainability.

OBJECTIVE

Advertise the power of a sustainable lifestyle to young adults (15-25).

KEY MESSAGE

Small actions can create meaningful change and have a big impact on the environment.

PRINT & SOCIAL CAMPAIGN

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Instagram Carousel Ad

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Concept & copy: Melissa DeStefano, Krissie Dempsey |

Concept & art direction: Camryn Pisano, Alex Paterson-Jones

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