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MELISSA DESTEFANO
creative copywriter
M&M'S | Red One
How do you remind fans that movies are better with M&M'S?
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Easy. Partner up with a global blockbuster and let Red hijack the movie in ways that nobody would be able to unsee: editing himself into the film trailer, taking over the movie poster, and even pitching his vision to Red One's A-list cast.
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'Cause you can't have Red One without Red.
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Red hijacks
the trailer
Red hijacks
the interview


Red hijacks the movie poster

Red hijacks OOH
Credits
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Creative director: James Fernandes
Creative & art direction: Andrea Rambert
Creative & copywriting: Melissa DeStefano
Accounts: Laura Hazell, Jake Batty
Strategy: Alex Dobson, Christina Fusco-House
Design: Ralph Pedersen, Zoe Collins
PM and Production: Nita Salem, Thea Evely, Dillon Palmer, Lakhbir Tari
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