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student work

KEY MESSAGE

Position Arm & Hammer as a naturally derived deodorant that uses the reliable power of baking soda to prevent yellow stains.

OBJECTIVE

Get consumers (25-50) to recognize the benefit of the product and make a purchase.

THE PROBLEM

Arm & Hammer is a parity product that needs to stand out in the market.

PRINT & SOCIAL MEDIA CAMPAIGN

arm and hammer ads-01.jpg
arm and hammer ads-02.jpg
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Digital Urban Panels copy.jpg
Magazine Mockup.jpg

Concept & copy: Melissa DeStefano | Concept & art direction: Grace Jonas

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